What’s in my comfort zone is probably different than what’s in your comfort zone and that’s okay. As you’re exploring the marketing strategies I’m putting into place for my newest book, Yes! You Can Learn How to Write Children’s Books, Get Them Published, and Build a Successful Writing Career, some of the things I describe might be outside your comfort zone.

For instance, you might not yet feel comfortable designing your own bookmarks or postcards with an online printing service. It can be well outside your techie abilities. I’m barely able to do it myself. But since my son is a computer major at college, he helps me navigate through the sticky parts and now I have a great bookmark to hand out to help advertise my new book. (I’ll explain more on making promotional items in a later post.)

Please don’t feel obligated to do something that’s outside your comfort zone to help market your book. If you get the heebie jeebies just thinking about doing something I’m doing to help market my book, then don’t stress out! Just print out my Marketing Tip and put it into a folder in your Marketing Plan. Place this folder at the very back of your files. Don’t worry about it and don’t even think about it right now. But one day, if you’re ready to explore new ways to market your book, you’ll have that tip handy and you can read how to do it. Who knows? At that point, you just might be ready to try it.

For now, just focus on using the tips that fit into your comfort zone. Start making plans to market your book in a way that you feel ready to try. After all, getting your next book published is an exciting new point of your career! You want to enjoy this precious time and not get bogged down with dread about marketing it. There will be plenty of things you can do to help market your book that fit your personality like a glove. For starters, focus your energies on these and enjoy building your platform.