You might target a conference, look for a speaker to contact, and then find out that speakers don’t sell books at their own table. At some conferences, a bookstore handles all sales there. If that’s what you discover, here’s what to do.
Find out the contact information for the bookstore at the conference and contact the bookstore itself. Explain that you have a book that will be of interest to the attendees at the conference and ask if they’d be interested in selling your book at the conference, too.
They might tell you they only sell books by the speakers, but they might also be open to selling your book, too. You won’t know if you don’t ask.
And even if the bookstore says they can’t sell your book at the conference, they might be interested in selling your book in their bookstore after the conference is over.
If they are, you’ve made a valuable connection. Your marketing strategy paid off.