Some agents and editors (especially the ones at the big New York publishing houses) want to acquire picture book manuscripts that are commercial.
“What’s commercial?” you may ask.
To help you learn about commercial, read picture books with the following characters:
Pete the Cat
All of these books have several things in common, all of which add up to making them be “commercial.” These qualities include:
A main character who is very, very unique with lots and lots of pizzazz
The potential to have licensed toys or a cartoon or even a movie, usually because the character is so strong and the plot is strong as well.
If you want to write commercial picture books, grab as many commercial ones as you can that have been published in the last year or two. Then write a brand new picture book with a quirky, unique character who could star in a zillion stories and really grab your readers.