Posted by: nancyisanders | July 6, 2009

Marketing Tip #5: Blog

One of the best ways to market your book is to set up a blog. If you haven’t yet started a blog, make a file in your Marketing Plan file folder and start gathering information to get one up and running as soon as possible.

Check out the free blog opportunities. If you don’t know much about computers, Blogger at is very user friendly. If you’re brave and want to explore a blog service that offers more features but takes a little bit more computer savvy, try the one I use at

The advantages of having a blog are huge. You can run your very own marketing campaign on your blog. I’ve landed a book contract based on my blog. My friend just signed with an agent based on her blog. The list goes on and on.

A key for maximizing marketing your new book on your blog is to think of some sort of strategy to draw the same readers who will buy your book to come to your blog. Since the target audience for my new book, Yes! You Can Learn How to Write Children’s Books, Get Them Published, and Build a Successful Writing Career is children’s writers, one of the strategies I use to attract children’s writers to my blog is to feature interviews.

My goal is to interview authors, illustrators, editors, and agents on my blog. Each time I post an interview of a person, they get their friends, publishing associates, and family to visit my blog. It’s free advertising and that spells success for any marketing campaign.

In fact, all through these upcoming weeks as I’m marketing my book on my blog and sharing marketing tips with you, I’m also planning on featuring various interviews of different folks in the children’s writing industry. This will draw more and more readers to my blog and introduce them to my book.

As you set up your own blog to market your book, think TARGET AUDIENCE. Showcase features on your blog that will draw the target audience for your book to your blog. Do you want teachers to buy your book? Feature “Teacher Tips” or a “Classroom Study Guide” including activities to do with your book in the classroom. Do you want pet owners to buy your book? Feature links to great sites about pet care or choosing a pet. On a regular basis and spread out over time, continue to showcase a feature or two that appeals to your target audience and will draw more readers to your blog. This helps spread the word about your book.


  1. Nancy,
    Where is a good blog spot? I wrote blogs for about a month but no one comments on the blog site and the only comments were from friends to my email (this one.)

  2. Jan, I like using WordPress ’cause it offers so many different designs and features and it’s free. And yes, not many people post comments but that doesn’t mean people aren’t reading your blog. I’ve had people from editors to publishers to publicists from who knows who they are read my blog and I never would have known it except they made a comment here or there (not on my blog). So, just go ahead and maintain a blog and not worry about WHO is reading it…they just do.

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