Posted by: nancyisanders | August 19, 2009

Marketing Tip #9: Virtual Book Tour

One of the ways you can market your book in today’s technology is to host a Virtual Book Tour. Publishers get very excited about it. People hop on board to join the fun. Plus, you can archive it for people to continue to visit your tour in the months ahead.

I’m preparing right now to launch a Virtual Book Tour to help promote my new book, Yes! You Can Learn How to Write Children’s Books, Get Them Published, and Build a Successful Writing Career.

This will be the second Virtual Book Tour I’ve hosted on my blog. The first one I hosted was to celebrate the release of my picture book, D is for Drinking Gourd: An African American Alphabet. I hosted that tour to last for the entire month of February to celebrate Black History Month at the same time as my tour.

I decided to set up my Virtual Book Tour on my own instead of hiring someone to do it because it can be very expensive. And it worked! If you’d like to set up your own tour, you can check my first one out and follow the steps I shared on my blog.

As I’m setting up this new tour to take place during the last 2 weeks of September, I’ll also be sharing occasional insider’s tips on how I’m organizing it and putting it all together. For starters, first I set a date for the tour about 2 months in advance. Now I’m collecting potential websites and blogs to contact as possible stops on my tour.

Check back in over this next month as I share my step-by-step approach for organizing your very own Virtual Book Tour. Print out these steps to put in your own Marketing Plan folder filed under Virtual Book Tour. When you’re ready to host your own tour, you’ll have lots of tips and strategies to get you started!


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