Posted by: nancyisanders | December 17, 2010

Marketing: Speaker Tables

If you want to market your book by connecting with speakers and asking if they would be interested in carrying your book on their speaker’s table, here’s what to do.

1. Find out what kind of numbers your publisher offers to people who purchase your book. See if they have discounts for ordering in batches.

2. Locate one conference that meets for your target audience. For instance, if you wrote a book about baby’s bath time, a convention for MOPS (Mothers of Preschoolers) might be a great place to investigate.

3. Look at their speaker line-up for that conference.

4. Choose one speaker you would like to contact. Locate her contact information and e-mail.

5. E-mail the speaker and politely ask if she might be interested in carrying your book at her speaker’s table.

6. If she’s not, thank her, and look for a different speaker to contact.

One thing to note as you’re doing this is the fact that some conferences have bookstores that do all the ordering for the speakers at the event. In my next post, I’ll explain how this works.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: