Posted by: nancyisanders | January 24, 2011

Marketing: Exposure

A type of marketing we’re all familiar with is through exposure.

Even though exposure doesn’t necessarily generate actual sales figures that we can accurately track, exposure is still a good thing.

One way to gain exposure to help sales of your book is to have it nominated for state reading lists.

Some of the states have reading lists of books they recommend. Teachers and librarians get these lists each year. The exposure is great for your children’s book if your book can be on one or more of these lists.

For instance, my book D is for Drinking Gourd: An African American Alphabet was selected for the 2011 California Collections for its Middle Grade reading list. Read the Press Release and visit the California Readers’ site.

Let’s talk more about submitting your book for state reading lists in upcoming posts.


  1. This book is being widely used in education. That’s great! I didn’t know you had to submit it. I thought educators selected the best of the best. Interesting info!

  2. Thanks, Tina! Many of these places welcome suggestions of new titles for educators to examine. It helps to learn the guidelines for each state’s reading lists and awards such as this one in California. If they’re open to people sending in suggestions, it’s a great advantage to make an effort to have your book suggested, too!

    Some even require the publisher to send free copies of your book. Others allow authors to send in free copies of your book. More on all this in the next posts!!!

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