There are some educational publishers who accept original ideas from authors. Some of these publishers offer royalty-based contracts and allow authors to keep the rights to their manuscripts. Some offer work-for-hire contracts and keep the copyright in the publisher’s name.
A key factor when submitting to these publishers is to remember that they typically have a specific focus in their product line and the books they publisher. You want to submit a query or proposal to them that fits their publishing house. In other words, look at the photograph above. What’s wrong with that picture?
There’s a DOG in the CAT waiting area. We don’t want our proposals to stand out in a wrong way like that to these publishers. Before we submit to them, we need to make sure our idea fits into their product line. The best way to do this is to study their catalog first and brainstorm ideas that would fit well into the line of books they publish.
For more information on how to do this, read Chapter 9: Target Books in my book YES! YOU CAN LEARN HOW TO WRITE CHILDREN’S BOOKS, GET THEM PUBLISHED, AND BUILD A SUCCESSFUL WRITING CAREER.