Posted by: nancyisanders | August 22, 2018

Author Platform 101: Identify Your Target Audience


It was so much fun to drive in our tour bus and discover this information booth in the English countryside with info about beloved author Jane Austen. Isn’t that a cute idea?

As I’m working to build my author platform in preparation for the release of my upcoming new book, JANE AUSTEN FOR KIDS, I’m asking myself, “Who will want to buy this book?”

Who will want to buy your book?

There are general groups of folks such as librarians, teachers, parents, grandparents, and kids.

But there are also more specific groups who are passionate about the topic of your book. For example, there are lots of folks who love Jane Austen. And these people form groups on various social media sites.

Make a list of people who would want to buy YOUR book. This is your target audience. For example, here is my list of my target BUYING audience for JANE AUSTEN FOR KIDS.

Homeschooling families
Janeites (people who love Jane Austen)

In your favorite social media site (or sites), discover where these folks hang out.

For example, there are various groups of Janeites on Facebook. Plus middle school teachers who have a store on Teachers Pay Teachers (where I will be posting a free educator’s guide). Plus homeschooling families, etc.

Update your profile to reflect how you tie in to each of these groups you want to target.

For example, I updated my “About” section in my Facebook profile to say:

“I am a children’s book writer and teach workshops on writing. I also write resources for teachers (and homeschooling families) to use in the classroom and sell these in my store at Teachers Pay Teachers. My husband Jeff (a retired elementary school teacher) and I live in Chino, CA with our two kittens, Sandman and Pitterpat. We attend and are involved with Calvary Chapel Chino Hills. We have 2 adult sons, love our 2 daughters-in-law, and adore our grandkids who are almost old enough to start their homeschooling journey!

I am a Janeite and enjoy all things Jane Austen. Jeff and I traveled through England during the celebration of 200 years of Jane’s legacy in 2017. I took lots of photos that are featured in my book JANE AUSTEN FOR KIDS.”

Join social media groups that seem like a good fit where your target audience hangs out.

Start a process of friending and following other members in your new groups. Why? Because when I post marketing blurbs about JANE AUSTEN FOR KIDS, these new friends will get them, too.

In upcoming posts we’ll talk about setting goals and time management so that this stays do-able and doesn’t turn into a monster that eats all your time and creative energy.

And just a heads up. I’m starting to build my author’s platform in preparation for my book, JANE AUSTEN FOR KIDS, here in August. My book will be released in February.

Yep. I know I can’t do this overnight. I’m giving myself 6 months to take baby steps and build my platform one piece at a time while I’m continuing to work on my current manuscripts/writing projects.


  1. I’m so excited to take this journey with you, Nancy! It will be good preparation as I look forward to my debut MG novel. I, too, am a Janeite, and took my daughter on a self-directed ‘Chasing the Janes’ tour (Jane Austen and Jane Eyre) in England three years ago. Can’t wait to read your book!

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