Posted by: nancyisanders | August 24, 2018

Author Platform 101: Strategy and Goals

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This was me, on a misty morning in England, standing at the graves of Jane Austen’s sister and mother. What an amazing journey that was gathering research for my book, JANE AUSTEN FOR KIDS, as well as taking photographs that will be featured in it.

The journey is continuing as I’m building my author’s platform for the book’s release in February. Here’s my overall strategy:

1. I’m building an e-mail list.
2. I’m designing a newsletter to start sending out about twice a year to my e-mail list.
3. I’m building followers on various social media sites of my target BUYING audience.
4. I’m building a Borrowed Platform.

One of the main goals I’m focusing on as I’m developing my author’s platform is the level of maintenance this platform will require.

Since I want to focus most of my creative energy and time on my actual manuscripts and writing new content, I have determined that I want a LOW level of maintenance for my platform. I want to set it up and then post to it 2-4 times a year.

How about you? What do you want to add to your author’s platform to help sell your books? What strategy do you want to use to get the word out about your books?

Some authors like to do school visits. Some teach at conferences. Some do bookstore signings. Yes, I do all that. But right now I want to focus on building the 4 areas I listed above.

In the composition notebook you got or in your notes you’re organizing, take time to think about what level of maintenance you want to focus on for your author’s platform at this season of your life. Your list may look very different than mine and your level of maintenance may be very different than mine. That’s okay. The important thing is to identify your strategy to build your author platform and your basic goal to maintain it.

We’ll talk about long term goals and short term goals next.


  1. I’m having trouble building my list. All the components are there on my website, but evidently, I’m not drawing people to sign up. Do I need to offer something, or is following my author’s journey enough?

    • Great question! I’ll post an answer to this in my blog hopefully in the next week or so.

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